I was tasked with rebranding a farmer's market favorite, Aarons Bagels, into the brand spankin' new Backyard Bagels. Despite trying a few different approaches, I couldn't help but fixate on the bagel as a tire swing for Backyard. Luckily, owner Aaron agreed and loved it. So we went from there. Be sure to visit Backyard Bagel in the Fremont neighborhood of Seattle!