Zack Bolotin
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January + February 2024 Design Recap

2/29/2024

 
One of my favorite branding projects to date--Imaginary Friends. Dave Holloway is at the helm, but with many collaborators. IF helps other companies bring their ideas and products to life with messaging that makes sense to everyone. Having worked with Microsoft, Brooks Running, and countless others across tech, food and travel, you'll be in good hands with Imaginary Friends.

Dave and I both share a love of mid-century design and this project was heavily influenced by the Eameses, Alexander Girard and various packaging from the 1950s and 1960s. I set out to create branding that was just the right amount of playful and colorful with a bit of seriousness mixed in.

In addition to branding and helping design the IF website, I took some portraits of founder Dave Holloway for website, LinkedIn and marketing use.
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I've been designing slipmats for years. Occasionally for clients, but mostly just for Porchlight. My slipmats have been sold in record shops in the Philippines, Texas, Toronto, Florida, Seattle and elsewhere. The last few years I haven't been designing many, but got the urge again. This Flower slipmat is a simple design, inspired by late 1960s/1970s dishware. It'll really spruce up your turntable too. Available at Porchlight Design Co.
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 I love collaborating with Good Luck Bread. I've not only branded the company, but designed all their packaging as well. Back in February, I updated their frozen cookie packaging. I can't recommend them enough! Order a few and keep 'em in your freezer, but they probably won't stay in their too long (they will clearly wind up in your belly ASAP). Get pizza and cookies over at Good Luck Bread.

After years as a doctor at Swedish in Seattle, Dr. Matt Fradkin decided he wanted to open his own practice. Not only is he a medical professional that loves playing music and going to shows, he wanted to combine the fun stuff (light-hearted design, nods to great bands, cartoons) with the great stuff (more time with patients, same-day and next-day visits).

In addition the branding (shared on the blog earlier), there is plenty more that's always ongoing.

A short list of what I've designed for the practice so far: branding, headshots, band posters in which the puffin was swapped in as the star (Death Cab, The Clash, Descendents), waiting room posters with different styles of puffin (baseball, rockstar, and more), a ten-foot painted logo behind the reception desk, puffin feet painted as a marker for the eye chart, a coloring page for the waiting room and there is plenty more still coming to Puffin Pediatrics. If you've got kids and live in Seattle, Puffin Pediatrics is for you!
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I've always loved old Pyrex and Fireking mugs I've come across in antique shops and occasionally at my grandmother's house growing up. I've always wanted to make some Porchlight mugs in that style, but couldn't find a way to manufacture them. Finally it happened! We've started offering this style of mug at Porchlight Supply where you can have them made for your own businesses as well. 

This design was the first offering in the style and very quickly sold out. But don't worry, there will be more designs coming soon!
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This design is also featured on a tote bag available in person at Porchlight or online right here.
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To finish off the recap, here are some of my favorite photos taken on Kodak Tri-X back in January.

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  • Home
  • About
  • Design Work
    • • Everything
    • • Apparel
    • • Books
    • • Branding
    • • Enamel Pins
    • • Packaging
    • • Posters
    • Backyard Bagel
    • Death Cab For Cutie + Ben Gibbard
    • The Fillmore Posters
    • Mid Seattle
    • Porchlight Coffee
    • Porchlight Design Co.
    • Puffin Pediatrics
    • Walter's and Upwell
    • + See More
  • Photography
  • Contact
  • Blog
  • Shop