While we all know that we shouldn't judge a book by its cover. But we also know that a great book with a great cover will get a lot more readers than a great book with a bad cover. I believe product packaging should live up to the product it houses. Convincing folks that they like a product before they've tried it is what package design and marketing should strive for. Granted, it's important to do so honestly–don't dupe anyone with a poor product in pretty packaging, but do justice to a great product by packaging it well.
A while back I completed the branding for Good Luck Bread, a multi-faceted baking/cooking service. They have since spent a long time perfecting a well-made, nourishing, and surprisingly affordable frozen delivery pizza and asked me to create the packaging. They have appropriately named this the "Best Ever Frozen Pizza" and they are correct. Pizza photography by Jenny Jimenez.
Porchlight Cold Brew is served at Porchlight Coffee, but also to wholesale accounts that include restaurants, offices, and small grocery stores. Designed with all hand drawn type and text.
For years, we've given away stickers at Porchlight one at a time, but I wanted to create a nice-looking set that included a couple of our often-used branding items ("Coffee & Records" and the strutting "Dandyman") as well as two new designs (the yellow Bug and the coffee seal). Nice stickers can get expensive for a small shop like Porchlight, so selling the pack at a low $3.98 is a great way to offset those costs. The packaging was influence by inexpensive toy packaging from the 1950s and 60s.